The Y axis is defined as industry attractiveness, which again providesĪ much broader analysis than the BCG's industry growth rate. In this matrix, the X axis is defined as business strength- competitive position. Question: What is Microsoft corporation IE matrix, SFAS matrix, BCG matrix and GE/McKinsey matrix This problem has been solved Youll get a detailed solution. This analysis is more than just relative market share! It includes an analysis of the internal resources and capabilities that are believed by strategic managers to be important for success in this business. This nine-cell matrix (shown in Figure 6.7) provides a more comprehensive analysis of a business unit's internal and external factors. McKinsey-GE Stoplight Matrix was developed by McKinsey and Company for GE. Learn about the Boston Consulting Groups Growth-Share Matrix in this free online course on Strategic Management from Alison. Industry attractiveness includes such factors as profitability, number of competitors, ethical standards, technological stability of the market, market growth rate More than relative market share, it includes an analysis of the internal resources and capabilities believed to be important to business success The results indicate that the BCG Matrix is static and non-dynamic analysis and arbitrary questions to define the market growth rate can provide different. Provides a more comprehensive analysis of a business unit's internal and external factors
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